RUN ALL NIGHT

Run All Night

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  [Total: 9 Average: 3.1]
  Genre(s): Action

• Directed By: Jaume Collet-Serra
• Written By: Brad Ingelsby
• Release Date: March 13, 2015
• Domestic Distributor: Warner Bros
• Cast: Liam Neeson, Ed Harris, Joel Kinnaman
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Box Office Info:

Budget: $50,530,582	Financed by: Warner Bros; RatPac Dune
Domestic Gross: $26,461,644	Overseas Gross: $45,130,000

Warner Bros acquired the Run All Night spec script on January 10, 2012 for mid six-figures.  The gross budget for Run All Night was $61,579,497 and after tax credits from the state of NY, the net cost was $50,530,582.  The production was majority financed by Warner Bros, with some capital from their slate investor RatPac Dune.

Run All Night was first dated to open on February 6, 2015 but WB delayed the troubled Jupiter Ascending from 2014 to that date and the studio shifted Run All Night to April 17.  WB then moved their expensive picture In The Heart Of The Sea from March 13 to December and Run All Night was shifted to fill the March vacancy — which was only two months after Taken 3.  Despite being overexposed in interchangeable action leading man roles, this Liam Neeson actioner had a ridiculously oversized domestic marketing push by Warner Bros, with $39.3 million just in television ads (as per ispotTV), plus millions more in print ads, posters, online, etc — which would bring the stateside P&A spend to at least $55 million.

Even after the marketing blitz, Run All Night was tracking for a soft $15 million opening and it bowed against Cinderella.  It came in below expectations with a disappointing $11,012,305 in 3,171 theaters — placing #2 for the weekend behind Cinderella and just ahead of action holdover Kingsman: The Secret Service in its 5th weekend in release.  Despite receiving a solid A- cinemascore from audiences, Run All Night sank 54.3% in its second frame to $5,032,323 and fell 56.7% in its third session to $2,178,380.  The domestic run closed with $26,461,644.

Overseas, Run All Night did mediocre business in most markets, with a soft $45.1 million cume.  The worldwide total was $71.5M and WB would see returned about $39.3M after theaters take their percentage of the gross — leaving tens of millions of P&A expenses in the red and the budget untouched by the theatrical receipt.